Hyena Mfg is an engraving and apparel lifestyle brand that I created in 2016.
Rooted in motorcycle culture, the identity of the brand is gritty, urban and artistic.
All aspects of branding, graphic design, physical product design, marketing, photo shoot direction and web design are my work.
T-shirts, hoodies and hats are the staple apparel categories of the brand.
It is imperative that the graphic design for the apparel is reflective of the brand’s key attributes while
setting itself apart as rebellious and nonconforming.
Engraving is the heart of the company and I design and engrave each piece by hand.